Education
Savannah College of Art and Design
Bachelor of Arts (BA), Graphic Design
Experience
Global Graphic Design Specialist - Apex Tool Group, LLC
September 2013 – November 2017
- Collaborate cross-departmentally to create, develop, design and drive comprehensive, brand-adhering product launch marketing media packages, trade and customer shows, digital and print advertising, UI design, customer and sales materials, and corporate rebranding for the global market in 12+ languages.
- Find, select, cultivate relationships and work with local, national, and global vendors for print, translations, websites, trade show graphics and fabrication, publishing houses, videographers, and photographers, while maintaining competitive pricing.
- Designed marketing materials for multiple brands for the global market, expanding Apex Tool Group/Power Tool Division's marketing productivity from almost nonexistent to a large presence amongst the customer base.
- Designed marketing packages for our brands for foundry, shipbuilding, rail and rail stock, motor vehicle, and aerospace industries, which enabled our sales force to increase sales and product offerings within these industries. Packages include printed folders, digital and print literature, and website landing pages.
Owner, Designer - Gralifik LLC
March 2005 – June 2015
Sweet Southern Vapes - Valparaiso, FL:
- Created original marketing and packaging designs for SSV’s new lines: GKG, Seductive, and Trophy.
- Created all branding, logos, and trade show graphics for each line of new product.
Natures Aide Vitamins - Savannah, GA:
- Created mass-marketed original product display container designs, marketing materials for point of purchase, and wholesale advertising for product lines.
Legassi International Group, Inc. - Ontario, CA:
- Created original marketing and packaging designs for Joe Boxer, including corrugate design, coupon and promotional designs, and a complete re-design of the entire line of Joe Boxer sock packaging.
- Created all branding, logos, and packaging tier designs for Legassi’s in-house brand, Heirloom.
- Designed and created Legassi's website
ING Source, Inc. - Hickory, NC:
- Created original marketing and packaging designs for the FS6 and the CS6 lines.
- Revisions to FS6 website.
- Created branding and logo revisions for the FS6, CS6, and Ortho-Sleeve products.
Burke Hosiery Mills, Inc., Hildebran, NC:
- Created original packaging for Stay-Put Socks by Tickle Tyme
Four Star Brands, Inc., High Point, NC:
- Created original logos and packaging designs for Mizuno, Justin Western Wear, Justin Work Wear, Topsox Stadium and Team. Customers included Mizuno, Justin Boot Company, Dick’s Sporting Goods, and Walmart.
- Created entire lines of original packaging designs for Justin Western Boot socks and Justin Work-boot. Designs were accepted by Justin corporate with no edits made.
Packaging Designer - Richelieu Hosiery USA, Inc.
August 2011 – November 2011
- Created original packaging structures and designs for Reebok, Mizuno, Walls, Minicci, Peds, George Ladies, Starter Boys, Basic Editions, and Route 66, which directly led to new accounts. Customers included Dick’s, Walmart, Kmart, Kohl’s, and Payless Shoe Source.
- Managed and maintained US-based packaging updates, improvements and additions.
Lead Packaging Designer - International Legwear Group
February 2010 – July 2011
- Created original logos and packaging designs for Reebok, Mizuno, Walls, Haggar eCLo, Haggar Cool 18, Haggar dress, Track & Field, Peds/Pediquette, et al. Customers included Walmart, Kmart, Kohl’s, Payless Shoe Source, Sears, Nordstrom, Belk, Shoe Carnival, and Northern Tool.
- Redesigned and transformed legacy packaging designs Including Peds Girls, Peds, Pediquette, Track & Field, Member’s Mark, EnergyZone, and Walls.
- Designed and managed all packaging for each brand within ILG, including logo and packaging creation and re-creation of full lines of multi-tiered brands.
- Created design databases including fonts, graphic elements, vector art for sock designers, and all-original logo re-creation for major brands.
- Translated all copy, technical specifications, and packaging descriptions in English to Spanish and French.
Graphic Designer - MTS Systems, Sensors Division
March 2008 - August 2008
- Redesigned MTS Sensor’s global landing page for the US, German, Japanese and Chinese markets.
- Developed, wrote, edited, and managed technical papers, technical tips, specification sheets, case studies and application ideas for North American, Spanish, French, German, Japanese, and Chinese markets.
- Skills used: Flash, Photoshop, Illustrator, Acrobat, HTML, XHTML, CSS, InDesign, QuarkXPress, Microsoft Office, copyediting, translation, and proofing skills.
Graphic Designer - Corning Cable Systems
March 2006 – July 2007
- Designed print, marketing, advertising, website and Flash for Verizon, Cisco, AT&T, private/public universities, banks, et al.
- Developed and managed technical papers, technical tips, specification sheets, case studies and application ideas, for both domestic and South American, European and Asian markets.
- Produced original hand-drawn artwork for trade show graphics.
- Design duties included Flash animation, magazine ad layout and production, character illustration, logo development and creation, poster design, and Flash production.
Associate Support Engineer - Intergraph Corporation
July 2003 – October 2004
- GCSS-CMM Process trained, U.S. Department of Defense Secret Clearance
- Designed intranet website for the ETIMS System (Electronic Technical Information Management System).
- Worked with development and functional teams to design all UIs for the ETIMS System ($350M project in partnership with Boeing Integrated Defense Systems), and AFAFO Container System
- Designed and produced the demo for IC-2, the Incident Command and Control Decision Support System made for the Department of Homeland Security.
Interactive Media Designer - Intergraph Government Solutions
May 2001 – May 2003
- Interactive Media Designer for SCME (Supply Chain Management Evaluator), SCCOP (Supply Chain Common Operating Picture), ASAMS System, DSEP System, and SMAG System
- CMM Process trained, U.S. Department of Defense National Agency Clearance obtained (NAC)
- Created wireframes and redesigned all UIs and of the Supply Chain Management Evaluator (SCME) System, SCME System later won the design award at the Department of Defense trade show in Washington, DC and was deployed as the main U.S. Air Force Logistics System
- Designed UI for the World Wide Pipeline portal of the Air Force Supply Chain and Logistics System, components of SCCOP, by direct request from the US Secretary of the Air Force.